Digital Marketing for Builders

Stand out, attract premium clients and secure a steady stream of high-value projects with builder-focused digital marketing.

/ what we do

We create predictable lead generation systems that deliver high-value projects for residential builders.

digital marketing for builders: sales funnel

/ success stories

How Brett and Erin from Surfside homes tripled their leads within 3 months

Before partnering with Arrow Agency, Surfside Homes was relying on word of mouth to get their next project and they wanted to become a household name in their service area and the go-to for custom new builds.

A lack of strategic marketing and internal resources had prevented them from building their own lead pipeline.

Since working with us, Surfside Homes now consistently attracts high-quality leads aligned with their premium offerings, with 10–15 strong enquiries coming in each month. Website traffic has increased by an impressive 123% compared to the same period last year, and within the first two months, four of these leads have already moved into the quoting phase.

Their social presence has also grown, with over 250 new followers across Facebook and Instagram and counting. 

Erin McManus
Owner of Surfside Homes

Why work with a specialist marketing agency for builders?

We don’t just “do marketing”—we understand the building industry inside and out. We know what works, what doesn’t, and how to position you as the go-to builder for high-value clients. Unlike generic marketing agencies, we don’t waste your time on vanity metrics like views and clicks, we focus on driving real, profitable growth for your business.

digital marketing for builders that works

High end renovators

digital marketing for builders: new home builders

New Home Builders

digital marketing for builders and developers

Developers

Rated 5-Stars by Builders

5.0
Based on 39 reviews
powered by Google
Jeremy Gillen profile pictureJeremy Gillen
07:59 27 Nov 25
Talitha and Emily from Arrow Agency have been amazing with my advertising. Super helpful, professional and easy to deal with. Highly recommend.
Sunshine Self Storage profile pictureSunshine Self Storage
06:44 20 Nov 25
Really impressed with Arrow Agency. The team is friendly, switched on, and genuinely cares about getting measurable results for builders.
Jigsaw People profile pictureJigsaw People
06:34 20 Nov 25
The team at Arrow Agency really know their stuff when it comes to digital marketing for builders. They are easy to deal with and are passionate about converting clicks to contracts for builders, big or small. We would highly recommend this business.
Bellacoast profile pictureBellacoast
00:02 27 Oct 25
As newbies to the marketing world, we couldn’t have asked for a better guide in The Arrow Agency. The team have held our hand through the process, introducing us to a CRM that’s been really helpful. Ash is always quick to respond, patient with our questions, and generous with her expertise. It’s been a supportive experience from day one.
Brett profile pictureBrett
11:20 26 Jul 25
The Arrow Agency have been instrumental to our business growth. They take care of our digital advertising and sales automation. Thanks to the whole team!
Michael Mantello profile pictureMichael Mantello
06:50 25 Jul 25
As a residential builder, generating quality leads is critical to my businesses success. The Arrow agency has increased our lead generating 10x in a short period of time. We now have the Arrow Agency manage our social media, CRM, Google ads and online enquiries. Engaging them has been a game changer for us.
Glen Low profile pictureGlen Low
03:55 25 Jul 25
The team at Arrow have been fantastic! Its been a great experience. Knowing our goals and being able to help achieve them has made them an asset to our business! Thank you guys.
Luke Shephard profile pictureLuke Shephard
05:41 03 Jul 25
Results have been almost instant. The communication and quality of their work is amazing. Game changer for our business. Highly recommended.
Jake Carter profile pictureJake Carter
03:16 04 Jun 25
We've been working with The Arrow Agency for a while now and can't speak highly enough of the team. From strategy through to execution, they’ve been a huge asset to our business. They took the time to really understand our brand and industry, and have helped us consistently attract high-quality leads through well-targeted campaigns and a clear marketing plan. Communication is always on point, they’re proactive, and they genuinely care about the results. Highly recommend to anyone looking for a reliable and skilled marketing partner.
Mick Wiedermann profile pictureMick Wiedermann
05:01 07 May 25
As a software company working closely with trade and construction businesses, it’s been incredibly valuable having The Arrow Agency in our corner. Their advice and strategic guidance around advertising and lead generation has helped us better position our offer and support our clients more effectively. Highly recommended!
digital marketing for builders: strategy building

So you’ve done well on referrals…
But it’s time to get serious about growth with digital marketing for builders.

If you want to:

  • Attract the client that you love to work with
 
  • Spend your time speaking with the best leads and not price checkers
 
  • Demonstrate the value of your services so you aren’t bidding on price
 
  • Charge higher margins by creating demand and scarcity for what you offer
 
  • Drive consistent and measurable growth.
 

Then it’s time to move beyond word-of-mouth and use our digital marketing for builders system that keeps your pipeline full—on demand.

What sets us apart?

We’ve built a proven system of digital marketing for builders
that removes the guesswork and gives you full control over your growth.

1. Strategy Workshop & Onboarding

We dive deep into your business, goals, and ideal clients to create a clear marketing roadmap designed for sustainable growth.

2. Build Your Digital Presence

We optimise and align your Google Business Profile, social media & online presence so potential clients see you as the top choice.

3. Generate High-Quality Leads

We run highly targeted digital campaigns using key messaging on Facebook, Instagram, and Google to attract consistent, high-value enquiries.

4. Automate & Streamline Follow-Ups

We integrate a CRM system with automations and pre-qualifications to follow up instantly, weed out price checkers and keep warm prospects engaged.

5. Track, Optimise & Scale

We analyse performance, refine strategies, and continuously optimise and test to ensure long-term, profitable growth.

planning without action is futile, action without planning is fatal

/ success stories

Digital Marketing for Builders That Delivers

IBG

10 x enquiry in 4 months. Now confidently saying no to the wrong work.

EVERMORE +

Doubled enquiry in 2 months. 24k followers

Coastal Patios

From 300k to 7 figure months in 3 years

Cairns Pools

From 0 to 2 pool builds per month in 3 months

“Results have been almost instant. The communication and quality of their work is amazing. Game changer for our business. Highly recommended.”
Luke Shephard
Owner Belco Constructions

/ success stories

how luke from Belco achieved a $15m pipeline in 4 months

BelCo Constructions had previously engaged a marketing agency that lacked experience in the construction industry. As a result, their campaigns were generic and failed to reflect the unique strengths of BelCo’s personalised approach. Messaging was unclear, targeting was too broad, and the quality of leads suffered. Despite a strong reputation locally, BelCo’s digital presence wasn’t translating into meaningful enquiries — leaving their pipeline inconsistent and falling short of their goal to grow from 20 to 30 homes per year.

/ our results

Results-Driven Digital Marketing for Builders

Revenue Increase
0 %
Saved Time per Week
0 H
Businesses Grown
0 +
5-star
 Google Reviews
0 %

Strong strategy and measurable results are at the heart of successful marketing.

/ key considerations

Strategy Essentials for a full pipeline

Having a CLEAR PLAN

A random approach to marketing won’t cut it, you need a strategy that aligns with your business goals.

digital marketing for builders - a clear plan

Knowing YOUR dream client

Stop taking on low-margin jobs. Focus on attracting the projects and clients you actually want.

digital marketing for builders - smart targeting

HAVING A STONG PRESENCE

If your business isn’t visible where clients are searching, you’re missing out on high-value opportunities.

digital marketing for builders - strong visibility

faqs

Our campaigns typically follow a clear performance trajectory, and while timelines can vary slightly by market and competition, here’s what you can expect:

Within 3 months
Campaigns launch and move through the learning phase. Initial optimisation begins, lead flow starts to increase, and we refine targeting and creative as data strengthens to improve both cost per lead and lead quality.

By 6 months
We scale the strongest campaigns, tighten audience filtration, and introduce strategic enhancements such as new angles, creative sets and refined audience segments to drive stronger, more predictable enquiry quality.

Beyond 6 months
Ongoing optimisation, reporting and strategic adjustments keep lead flow consistent, improve efficiency, and support long-term, profitable growth.

We don’t do cookie-cutter marketing. We create custom strategies tailored to your business, your clients, and your growth goals. We are specific with who we work with and dont take on clients we cant help.

No—we focus on efficiency and ROI. Our clients increase revenue before they increase ad spend.

We leverage Facebook, Instagram, Google Ads, Google Business, and remarketing strategies to reach your ideal clients.

Yes—our system includes automation, CRM integration, and lead nurturing to maximize conversions without extra admin work.

That’s great! And you can still input and manage these in your CRM. But word-of-mouth isn’t scalable. Our system gives you predictability, control, and the ability to grow on demand.

We specialise in premium custom home builders, high-end renovators, and developers who want to attract better clients and bigger projects.

Simple—book a discovery call. We’ll walk through your goals and see if we’re the right fit.

/ success stories

How Michael Regained Control of His Business with a Full Pipeline

Before partnering with Arrow Agency, Independent Building Group was stuck chasing low-margin projects and relying on word-of-mouth for leads. Growth felt out of reach.

Since working with us, IBG has increased their lead flow ten fold, giving them the power to choose high-quality, high-margin projects that align with their expertise.

With a structured digital marketing for builders system in place, they now have predictable growth, a streamlined sales process, and full control over their pipeline.

Michael Mantello
Owner of Independent Building Group (IBG)
Digital marketing for builders: a full pipeline

/ about us

Meet The Team Behind Arrow

We’re a team of strategic thinkers, creative problem-solvers, and industry specialists who understand the unique challenges of the building industry. Our mission is simple—help you attract high-quality leads, build a strong online presence, and fill your pipeline with projects that align with your goals.

We don’t do fluff or guesswork—just results-driven marketing built on clarity, consistency, and strategy. Like any well-run job site, our process is structured, transparent, and outcomes-focused—so you can grow your business with confidence.

/ Contact Us

Grow With Us