Aura Homes WA

Case Study

project overview

Aura Homes WA is a custom home builder known for high-quality construction and rapid build times — consistently delivering homes within 6–8 months, far ahead of industry standards. With a loyal team of trades and a reputation for quality, Aura Homes caters to discerning homeowners across the greater Perth region.

Service Provided

Digital Strategy, Lead Generation & Sales Automation

Niche

Residential Homes, Renovations & Duplex Builds

Location

Perth, Western Australia

The Challenge

The business struggled with low enquiry volume (averaging just 10 leads/month) and a high percentage of unqualified, price-sensitive leads. With no formal marketing strategy or automation system in place, they were missing out on opportunities from their ideal clients — including investors, FIFO professionals, and clients relocating to WA.

The Approach

We launched a full-funnel digital marketing strategy tailored to Aura’s goals. This included segmented Meta and Google ad campaigns targeting high-value prospects, revamped messaging aligned to their unique strengths, and a CRM system that streamlined follow-up and lead handling. Competitor positioning was also refined to clearly differentiate Aura from local builders in their market.

The Results

Aura Homes WA saw immediate impact from Arrow Agency’s digital strategy, generating 26 new opportunities in the first month—18 of which were high quality. Google Ads delivered a 23.81% conversion rate with 105 conversions, while Meta campaigns achieved over 83,000 impressions. Targeted messaging and ad segmentation helped attract the right clients, including investors and professionals relocating to WA.

The new CRM streamlined follow-ups, and strategic positioning set Aura apart from local competitors. Website engagement also surged, with a 232% increase in clicks via Google Business Profile. Together, these efforts shifted Aura’s lead generation from inconsistent and unqualified to high-performing and scalable.

opportunities created in the first month

conversion rate on Google Ads with 105 conversions

0 %

increase in website clicks via Google Business Profile

0 %

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what Aura Homes WA has to say

“The Arrow team just got it. From the strategy to the CRM and ads — everything worked together. We’re finally attracting the right kind of clients and we have the systems in place to manage them properly. It’s been a game-changer.”

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Luke Robinson

Owner of Aura Homes WA

Aura Homes WA highlights

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