project overview

Bar Plumbing is a progressive plumbing and solar company based on the Sunshine Coast, offering services across plumbing, gas fitting, and renewable energy solutions. With a growing team and strong reputation for service, the business focuses on high-quality workmanship, future-focused solutions, and building long-term client relationships.

Service Provided

Digital Strategy, Lead Generation & CRM Sale Automation

Niche

Plumbing & Solar

Location

Sunshine Coast, QLD

The Challenge

Before partnering with The Arrow Agency, Bar Plumbing felt overwhelmed and unsupported when it came to digital marketing. They were investing money into marketing without clarity on where it was going or what results it was generating. With a growing team to keep busy, they needed a reliable way to generate high-quality leads and track performance — without the guesswork.

The Approach

The Arrow Agency stepped in as a strategic partner — providing not just lead generation, but full transparency and marketing direction.

We implemented:

  • Google and Meta advertising campaigns focused on solar, plumbing and hot water leads. Segmenting campaigns and KPIs.
  • Messaging that aligned with Bar Plumbing’s premium, professional service offering
  • Creative assets and landing pages tailored to the most profitable service areas
  • Consulted on CRM integration and tracking to improve lead visibility and pipeline flow
  • Regular strategy sessions to review results, refine targeting and align on goals

The Results

This partnership has given Bar Plumbing exactly what they needed: consistent, high-quality leads across both plumbing and solar services, alongside complete transparency on where their marketing budget is going and what it’s delivering. With a stronger, more predictable lead flow, the team has stayed busy, utilisation has improved, and the business has seen steady, sustainable growth over the last five years — all with far less stress on the directors’ plates.

Steady and sustainable business growth over the last 5 years

0 Years

increase in qualified leads year-on-year across plumbing and solar services

+ 0 %

reduction in cost per lead after optimising campaigns and landing pages

0 %

what Bar Plumbing & Solar has to say

“Before Arrow, we were spending money on marketing and didn’t really know what was happening with it. Now, we’ve got consistent leads coming through, and I know the team are being kept busy. The communication is excellent — we’re not left wondering. They’ve taken a lot of stress off our plate.”
James
Director of Bar Plumbing

Bar Plumbing & Solar highlights

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