Casa Tiny House

Case Study

project overview

Casa Tiny House specialises in handcrafted, architecturally-designed tiny homes built to suit a slower, more intentional way of living. Based in Queensland, they build every home to order and deliver across Australia — from off-grid hideaways to stylish backyard retreats.

Service Provided

Digital Strategy & Lead Generation

Niche

Architecturally-Designed Tiny Homes

Location

Sunshine Coast, Queensland

The Challenge

Casa had a clear vision: generate quality enquiries from Australians genuinely interested in buying or customising a tiny home. While they had strong branding and organic interest, they needed a digital strategy that could drive leads cost-effectively and consistently through both Meta and Google Ads.

The Approach

We launched a dual-channel ad strategy using Meta Ads (Facebook & Instagram) for discovery and Google Ads to capture high-intent search traffic.

Our approach included:

Highlighting Casa’s custom craftsmanship and architectural design
Driving engagement through visual storytelling across Facebook & Instagram
Targeting people searching for “tiny house designs”, “off-grid homes”, and related terms
Creating warm, educational messaging to filter serious buyers from browsers

The Results

In just the first two months, the campaigns delivered 35 qualified leads and built a healthy pipeline valued at over $2 million in potential projects. Casa also gained more than 130 new Instagram followers, strengthening their brand presence and opening more conversations with interested buyers.

qualified leads

Pipeline of potential work valued at $2M+

$ 0 M+

Casa also saw 130+ new followers on their Instagram

0 +

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what Casa Tiny House has to say

“We’re starting to see some good leads come in early. It will be great to see what happens in a few months”

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Casa Tiny House team

Casa Tiny House highlights

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