project overview

Kawana Flooring is a Sunshine Coast-based flooring company specialising in residential and commercial floor installations. Known for their broad product range, in-house team, and end-to-end service, the business has built a solid reputation through quality workmanship and efficient project delivery.

Service Provided

Digital Strategy, Lead Generation & Targeted Ad Campaigns

Niche

Residential & Commercial Flooring

Location

Sunshine Coast, QLD

The Challenge

Before working with The Arrow Agency, Kawana Flooring lacked a strategic approach to their marketing. Their campaigns weren’t targeted and didn’t focus on their most profitable job types, leading to inconsistent enquiries and difficulty maintaining workflow for their team. They needed to shift from reactive lead handling to a predictable, strategic pipeline that could fuel steady growth.

The Approach

We worked closely with Kawana Flooring to define their most profitable services and ideal client profile. From there, we developed a tailored digital strategy that included:

  • Targeted Meta and Google Ads campaigns focused on high-value job types
  • Messaging designed to attract larger, more profitable projects
  • Ongoing optimisation of creative and targeting based on performance data
  • Weekly reporting and strategic collaboration to improve lead quality and conversion

The Results

With this new strategy in place, Kawana Flooring has achieved a consistent pipeline of high-quality flooring leads that perfectly match their target job types. In just nine months, they’ve grown revenue by 30%, gained much clearer visibility into what’s working, and strengthened control over their marketing spend and ROI. This shift has allowed them to keep their team busy with the kind of work that drives profitability and long-term stability.

revenue increase in 9 months

0 %

Ad spend directed at ideal cutomer

0 %

high-quality flooring leads per month

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what Kawana Flooring has to say

“The biggest thing for us has been the strategy. The Arrow Agency helped us focus our marketing on the work that’s actually profitable — not just any job. We’ve been able to keep the team busy and have a consistent flow of leads coming in. It’s made a huge difference.”
Ryan
Owner of Kawana Flooring

Kawana Flooring highlights

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