contact

Cool Outdoor Living

Case Study

Book a Call

project overview

Cool Outdoor Living is a specialist in custom shade sails, servicing residential and commercial clients across the Sunshine Coast. With a reputation for premium workmanship, tailored designs, and seamless project delivery, the business helps clients enhance outdoor spaces with functional, high-quality shade solutions.

Service Provided

Digital Strategy, Lead Generation & sales automation

Niche

Residential & Commercial Custom Shades

Location

Sunshine Coast, QLD

The Challenge

Despite being well-established in the industry, Cool Outdoor Living wasn’t getting consistent results from previous marketing efforts. They had worked with other agencies in the past but struggled with poor communication and underperforming campaigns. The team needed a reliable marketing partner who understood their niche and could help generate the right leads to support sustainable growth.

The Approach

The Arrow Agency created a targeted digital marketing strategy tailored to shade sail projects — focusing on high-intent audiences looking for residential and commercial outdoor shade solutions.

This included:

  • Google Ads targeting specific job types and key Sunshine Coast locations
  • Messaging aligned with the business’s reputation for quality and custom design
  • Creative optimisation and regular campaign testing
  • Clear, consistent communication and performance reporting

The Results

Cool Outdoor Living now benefits from a steady flow of high-quality leads that are perfectly aligned with their ideal projects. Compared to previous agencies, they’re seeing a stronger return on ad spend and far more control over their pipeline, with reliable month-to-month enquiry flow. Their brand visibility across key Sunshine Coast areas has also grown, setting them up confidently for continued success.

increase in lead volume from targeted Google campaigns

0 X

higher return on ad spend versus previous marketing efforts

0 %

Reduced downtime between projects by having a consistent month-to-month pipeline

0 %
Book a Call

what Cool Outdoor Living has to say

“Working with The Arrow Agency has been a really positive experience. We’ve had great results, and the communication is excellent — we always know what’s happening. We feel really confident in what they’re doing, and they’ve delivered where other agencies didn’t.”
Book a Call
Darren
Owner of Cool Outdoor Living

Cool Outdoor Living highlights

Want similar results for your business?

Let’s chat!

Book a Call