Hill Built Joinery

Case Study

project overview

Hill Built Joinery is a family-owned and operated bespoke cabinetry business. With over 20 years of experience, they specialise in designing, crafting, and installing custom-made cabinets for kitchens, wardrobes, vanities, TV units, pantries, and more. Their process includes free on-site consultations, personalised 3D design, and full installation, all delivered with meticulous attention to craftsmanship and detail across residential projects within about 60 minutes of their factory.

Service Provided

Digital Strategy, Lead Generation and Sales Automation

Niche

Bespoke Cabinetry

Location

South East Queensland

The Challenge

Hill Built was struggling to reach their ideal customers and showcase the right services, resulting in an inconsistent flow of leads. This unpredictability made it challenging for their family-run business to achieve steady profitability and pursue growth.

The Approach

We collaborated closely with Hill Built to identify their ideal client, using in-depth demographic and psychographic analysis to pinpoint their target audience. Through this process, we identified a niche for their ad strategy, refining the messaging to focus on one high value service that aligned best with their business goals. By developing targeted ads around this specific offer, we captured high-intent prospects and directed them to a custom landing page designed to resonate with their needs. To further improve lead quality, we implemented a pre-qualification process within the lead form. By including a series of mandatory questions, we filtered out low-quality leads, ensuring that only the most relevant and engaged prospects reached Hill Built.

The Results

The strategy delivered immediate and meaningful impact. Hill Built has now received over 250 form enquiries, is consistently booked out around six months in advance, and takes on only high-value, whole-home and large kitchen renovation projects — exactly the kind of work that sustains and grows their business. With cost per lead as low as $80, they’re seeing a highly efficient return on their marketing investment, freeing up resources to keep focusing on quality and craftsmanship.

form enquiries received to date

in advance Hill Built are booked out

0 Months

Cost per lead as low at $80

$ 0

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what Hill Built Joinery has to say

“Engaging Emily & Helena at Arrow Agency here on the Sunshine Coast in Nov 2023 has impacted our small family business (Hill Built Joinery) in so many wonderful ways! Firstly, they’re lovely, genuine people but most incredibly, they’ve doubled our lead/enquiries and increased our social media reach through marketing campaigns & some website tweaks each month (I’m sure there’s far more to it but they honestly make it so fuss-free!). They didn’t put the “hard-sell” on us, in terminology we couldn’t understand to confuse us into signing up and took the time to understand us, our team, our vision and purpose of what we do. They’ve only ever used content/copy/images that we’ve approved and that honestly portrays “the real us” to our ideal clients in the kitchen renovation industry.”

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Hill Built Joinery Team

Hill Built Joinery highlights

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