Surfside Homes

Case Study

Project Overview

Surfside Homes is a local building company specialising in bespoke new builds for local, Sunshine Coast families. With over 15 years of experience in the industry, the team are passionate about delivering homes that are not only beautifully built but also tailored to suit their client’s lifestyle and vision.

Service Provided

Digital Strategy, Lead Generation & CRM

Niche

Custom Homes, Knockdown Rebuilds, Renovations & Extensions

Location

Sunshine Coast

The Challenge

The business was relying on word of mouth to get their next project and they wanted to become a household name in their service area and the go-to for custom new builds. A lack of strategic marketing and internal resources had prevented them from building their own lead pipeline.

The Approach

To ensure Surfside Homes would reach their goals, we positioned them as specialists in custom new builds and built out a strategy that offered clarity on their niche, USPs, messaging and marketing channels. We focused on paid advertising across Google and Meta to drive brand awareness, trust and lead generation. We also implemented a CRM solution which took their sales process from a whiteboard to a simple, time-saving software.

The Results

Arrow Agency’s strategic approach has helped Surfside Homes consistently attract high-quality leads aligned with their premium offerings, with 10–15 strong enquiries coming in each month. Website traffic has increased by an impressive 123% compared to the same period last year, and within the first two months, four of these leads have already moved into the quoting phase.

Their social presence has also grown, with over 250 new followers across Facebook and Instagram and counting. With a simplified sales admin process, Surfside Homes is now able to take on more jobs with greater efficiency.

qualified enquiries generated each month

0 +

increase in website traffic

0 %

new followers in the first 2 months

What Surfside Homes has to say

“It’s actually been an amazing experience. For us to be able to hand over our business to an agency was a bit scary but I think it was necessary… I love working with Arrow Agency, nothing is a bother, the creatives are absolutely stunning, communication is world class and we’re all working to a common goal. The fact that Arrow only work with builders is a game changer.” Erin, Co-Owner of Surfside Homes

Brett & Erin

Owner and Founder of SurfSide Homes

Surfside Homes Hightlights

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