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Lead Generation: Is it Sales or Marketing?

Lead Generation: Is it Sales or Marketing?

Lead generation, a pivotal driver of business success, often prompts the question: Is it rooted in sales or marketing? This synergy between the two proves vital for effective growth. Marketing's Role: Lead generation...

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Jacqui Gray Marketing Manager, Suncare Community Services Ltd

Five Stars for The Arrow Agency: Exceptional people providing exceptional service.

From the moment I first met Helena and Emily, I knew we were in good hands. Their dedication, expertise, and creativity have truly transformed our marketing efforts, delivering remarkable results for our business within very challenging budget constraints. Arrow took the time to thoroughly understand our industry, target audience, the services we offer, and our talent attraction pathways. In addition to their transparency and regular communication, one of the things I like most about working with Arrow is the marketing insights dashboard which our team could access 24/7. Prioritising transparency and collaboration, Arrow provides us with regular updates, insights, and recommendations to optimise our campaigns. The highly tailored digital marketing strategy Arrow developed for us has delivered significant increase in brand awareness, lead generation, talent attraction, and revenue growth.

I highly recommend The Arrow Agency. If you're looking for a marketing partner that is responsive, transparent, and results-driven, look no further.

Jacqui Gray 9th May 2023