You’ve more than likely heard or been told that video content is much more engaging than a static image and statistically this is correct with the a Renderforest Survey finding that videos helped businesses increase:

• Brand awareness by 70%
• Traffic by 51%
• Sales by 34%

But why is this? Here are some of the key reasons why video content performs better at delivering a message to your target audience.

• You stay visible for longer on social platforms
• You gain more exposure and engagement
• Increase understanding of your product or service
• Stand out from your competitors
• Engage with your audience on a more personable level

And how do you ensure it works within your marketing strategy?

In a world where people are consuming and exposed to more content than ever it is becoming more and more essential that your brand can cut through the noise with a message that is relevant and appealing to who you are targeting, and if that’s not tricky enough you only have a few seconds to grab their attention no matter what platform you are using. Therefor the content needs to communicate relevant purpose.

Make the most of the emotive power of video by appealing to your consumers needs and hidden desires. It is then essential to align this with a strategy media buy to ensure the relevant people are receiving your content.

It’s no secret that marketing is essential for businesses of all sizes. But what many don’t realise is that video marketing can be an extremely effective way to not only reach more potential customers, but also engage them in a way that other marketing mediums simply can’t.

Video marketing allows you to tell a story about your brand or product in a way that is both visually stimulating and emotionally engaging. When done correctly, it can be an incredibly powerful tool for driving conversions and fostering loyalty among your customer base.

Here are just a few ways that video marketing can help you get more from your marketing strategy:

1. Reach a wider audience: With the rise of social media, there has never been an easier or more effective way to reach a large number of people with your marketing message. Thanks to video sharing sites like YouTube, you can now reach an even wider audience with your videos.
2. Engage your audience: A well-made marketing video will not only capture the attention of your target audience, but also keep them engaged and interested in what you have to say. This is essential for driving conversions and fostering loyalty among your customer base.
3. Drive traffic to your website: In addition to helping you reach a wider audience, video marketing can also be used to drive traffic directly to your website. By including a call-to-action at the end of your videos, you can encourage viewers to visit your site and learn more about your products or services.
4. Increase brand awareness: A well-executed video marketing campaign can do wonders for increasing brand awareness and fostering name recognition. Thanks to the viral nature of social media, your videos have the potential to reach an even wider audience through sharing and word-of-mouth marketing.
5. Boost sales and conversions: Perhaps most importantly, video marketing can be an extremely effective way to boost sales and conversions. By creating compelling and persuasive videos, you can encourage viewers to take action, whether it’s buying your product or signing up for your service.

As you can see, video marketing offers a number of advantages that other marketing mediums simply can’t match. So if you’re looking to get more from your marketing strategy, consider adding video marketing to your plan. You won’t be disappointed with the results.