If your question isn’t answered here, don’t worry. Just get in touch through our contact page and we can hop on a discovery call to answer any other questions you might have.

This is the million dollar question! Unfortunately there is no one answer as every business is at a different stage and has a different revenue and profit margin.

We make ad spend recommendations depending on your goals, conversion rate and what we expect the cost per lead to be in your industry. 

Depending on your industry and location, there are different minimum spends we recommend on platforms like Google Ads and Facebook Ads to make sure you will see results. For example, we might recommend you spend $1500 per month on Google Ads (remember that ad spend is what you spend on the ads and is separate to ‘Service Fee’ which is what agencies charge for their services).

Many businesses spend 5-30% of revenue on marketing depending on how aggressively they are trying to grow.

Ultimately, you should see ROI (return on investment) with your marketing; you should receive more back in work than you spend on marketing. This goal will take 1-3 months to achieve so you need to be ready to invest. 

In your Discovery Call we get key metrics from you like average customer value and conversion rate to see whether Digital Advertising will be profitable for your business.

If you are a brand new business or a sole trader and you don’t have a marketing budget to spend just yet, we recommend focusing on actions you can take yourself to grow strong organic foundations like your social media channels, your website and your email list.

The Arrow Agency work predominantly with service-based businesses. We work with both professional, residential construction and trade service businesses who are looking to increase their leads. Some of the industries we work with include, patio builders, renovations, plumbing, solar, residential construction, builders, business advisors, aged care, NDIS, real estate, accountants and freight companies.

Yes, The Arrow Agency is a Sunshine Coast-based, independent marketing agency run by locals! Our team is completely Australian based and we don’t outsource work overseas or to other agencies.

Digital Marketing is an umbrella term used to describe any marketing or advertising activities that take place online. Some of these activities include SEO (search engine optimisation), email marketing, digital advertising and Google Search Advertising. Many people simply refer to Digital Marketing as Marketing now because so much of the industry is digital.

We always recommend choosing an agency that has experience in the type of marketing you are looking to do. For example, we specialise in lead generation for service-based businesses and frequently refer business owners like Ecommerce or Retail Stores to other agencies who will better facilitate their needs. 

When shopping around for agencies it is also good to ask questions about how the company operates like; 

 Do you use overseas freelancers?

Who will be working on my account?

How often will I hear from you?

Will I be locked into a contract?

Working with a marketing agency has many advantages. Chiefly, you are able to access a team of specialists that would cost a fortune to hire internally. 

If you pick an agency that specialises in your industry, you can also benefit from their years of experience running ads and finding out what does and doesn’t work so you don’t waste any money experimenting. 

It’s also important to consider that your time as a business owner is precious and it’s much more efficient to outsource to specialists when you can.

We get this question a lot and this is our answer; “That’s the wrong question!”.

Depending on your industry, budget and brand awareness, you will see varying levels of ROI from different channels. You will also see more success if you are able to be across multiple channels effectively. For example, you will see the conversion rate of your Google Ads increase if you are also running print ads in the local paper as that results in more trust when people are browsing online. 

In marketing, lead generation is the process of creating consumer interest or inquiry into the services of a business. A lead is the contact information of a potential customer that is interested in your services. 

Lead generation is a term used to describe any activity that is intended to acquire more leads for your business. Some examples of lead generation include cold email outreach, google advertising and Facebook Advertising.