Tenfold Homes

Case Study

Project Overview

Tenfold Homes is a custom home builder focused on delivering high-quality residential projects. As a growing building company, they were looking to strengthen their positioning and attract better-fit clients while maintaining control over their time and marketing spend.

Service Provided

Digital Strategy & Lead Generation

Niche

Custom Homes, Knockdown Rebuilds & Extensions

Location

Western Australia

The Challenge

Before working with Arrow Agency, Tenfold Homes was generating a high volume of leads, but very few were qualified. The team was spending significant time outside of work hours handling enquiries that were not aligned with the projects they wanted to secure. Despite investing in marketing, the business lacked a strategy that prioritised quality over quantity and supported sustainable growth.

The Approach

Arrow rebuilt Tenfold Homes’ marketing strategy around lead quality and positioning, not just traffic. We refined targeting, tightened messaging, and restructured their funnels to filter out low-intent enquiries while attracting serious prospects aligned with their service offering. Campaigns were optimised to reduce wasted ad spend, improve qualification at the enquiry stage, and build brand authority across Facebook and Instagram, with ongoing testing and adjustments to improve efficiency and performance.

The Results

Advertising spend was reduced by more than 50 percent while lead quality significantly improved. Over a six-month period, Tenfold Homes achieved more than 400 percent growth across Facebook and Instagram, increasing visibility and brand recognition in their market. Discovery calls are now with better-qualified prospects, allowing the business to focus on the projects that truly matter. By focusing on qualification, positioning and efficiency, Arrow helped Tenfold Homes reduce wasted spend while increasing brand visibility and lead quality. For builders who are tired of chasing the wrong enquiries, this case proves that better strategy delivers better clients.

Reduction in Ad Spend

0 %

Growth on Facebook and Instagram

0 %

Results Achieved

0 Months

What Tenfold Homes has to say

“I thought my other marketing company was good and then coming to you guys was just a whole different thing.” “We had a large quantity of leads. Not very many of them were qualified. It took a lot of my time outside of work hours to be doing calls and getting through a lot of those contacts.” “One key one is our advertising spend has been more than halved. We’re getting much better quality leads than what we had before.” “In the last six months we’ve had a growth of over 400% of Facebook followers and Instagram followers. Our name’s getting out there a lot more.” “What I’ve been looking for the last five years, that’s what we needed. People who were actually looking across the board at the whole thing rather than just a tick and repeat.” “I don’t think there’s too many marketing agencies out there like you guys.” Chris Guilbert, Owner & Founder of Tenfold Homes

Chris Guilbert

Owner and Founder of Tenfold Homes

Tenfold Homes Hightlights

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