/CRM: a pipeline of leads
Save Time. Win More Work.
Most builders lose good opportunities not because the leads are bad, but because there’s no CRM system to manage them and they don’t get back to people fast enough.
That’s where we come in.
At The Arrow Agency, we implement CRM and sales automation systems built specifically for builders – giving you full visibility over every enquiry, measurable ROI from every campaign, and the confidence that no lead ever slips through the cracks.
/ Customer Relationship Management
Why Builders Need a CRM System
If you’re still relying on spreadsheets, your job management system, or memory to track your leads, you’re leaving money on the table.
Without a CRM (Customer Relationship Management) system, it’s impossible to see where your leads are coming from, which campaigns are converting, or how your pipeline is performing.
Our CRM for builders gives you structure, consistency, and data-driven insight, turning your sales process from reactive to predictable.
How We Set You Up for Success
1. Centralised Lead Management
All your leads - from Facebook, Instagram, Google, your website, and even phone calls - flow into one simple dashboard. No more chasing messages across platforms. You’ll instantly see where every enquiry came from and what stage it’s at.
2. Automated Follow-Ups
Most leads go cold because they’re not followed up fast enough. We build automated sequences that respond instantly to new enquiries, send personalised text messages and emails, and keep your brand top of mind while you focus on running your projects.
3. Pre-Qualification Systems
Not all enquiries are equal. We use smart forms, surveys, and workflows to pre-qualify leads, filtering out the price-checkers and surfacing the serious clients ready to move forward.
4. Track & Measure ROI
Finally, see exactly what’s working. Arrow CRM tracks every touchpoint, from first click to signed contract, so you know which campaigns, ads, or referral sources are generating the best return. No more guessing where your marketing budget is going. Just clarity and confidence.
5. Full Visibility & Accountability
See your entire sales pipeline at a glance:
- How many new enquiries came in this week
- Which stage each lead is sitting
- Who’s following up
- What’s converting into discovery calls, site visits & contracts
- You’ll have complete visibility and control over your sales process, all in one place.
You’ll have complete visibility and control over your sales process, all in one place.
The Outcome: Growth With Certainty
Our CRM and sales automation system doesn’t just save time, it gives you the tools to scale your business sustainably.
You’ll:
- Eliminate admin bottlenecks
- Convert more leads into clients
- Build predictable cash flow
- Understand exactly which marketing activities drive profit
It’s not just software, it’s your sales engine for growth with certainty.
/ Integration
Seamless Integration With Your Job Management System
Your CRM doesn’t replace your job management software – it works with it.
We integrate Arrow CRM directly with leading platforms like Buildxact, Wunderbuild, Job Trend, Build Ern, and others, creating a seamless flow of information from marketing to operations.
That means no double handling, no lost data, and no confusion between what’s been quoted, won, or scheduled.
Your marketing team knows which leads have converted into projects, your admin team gets cleaner handovers, and your sales team can finally see the entire client journey from first click to construction completion.
The result
Total alignment between marketing, sales, and delivery and a clear view of where every job came from.
Why Builders Choose The Arrow Agency
We’re not a tech company, we’re a construction marketing agency that understands how builders work.
Our CRM setup isn’t off-the-shelf. It’s tailored to your business, your sales process, and your client journey.
From digital marketing for builders to automated follow-ups and ROI tracking, we connect every part of your marketing ecosystem so it works together seamlessly.
CRM: Build a Smarter, More Profitable Pipeline
If you want to stop losing time and start converting more of the leads you’re already generating, it’s time to implement a professional CRM system designed for builders.
Book a demo or discovery call today and take the first step toward predictable, measurable growth.