/google advertising
Turn Clicks into Sales
Why use Google advertising? Because when someone searches for a builder in your area, you want to be the first name they see and the first call they make
At The Arrow Agency, we create Google Advertising campaigns built specifically for builders and trades, designed to attract the right projects and generate genuine enquiries
We don’t just run ads. We build a marketing system that aligns strategy, creative, and the user journey so every click has the best chance of turning into a meaningful enquiry
Why Google Ads Work for Builders
Google Ads put your business directly in front of people actively searching for building services, whether that is custom home builders in Sydney or renovations on the Sunshine Coast
But it is not just about appearing at the top of search results. Success is about attracting qualified leads who are ready to take action, and that is where our builder-specific approach makes the difference
Our Strategic,
Holistic Approach
Every successful Google advertising campaign starts with a tailored strategy. We work with you to define:
- The type of projects you want more of, such as custom builds, renovations, extensions, or design-and-construct
- Your ideal clients and the messaging that resonates with them
- The locations and markets you want to target
From there, we map the entire user journey, ensuring that every ad, landing page, and follow-up works together to attract, nurture, and convert high-quality leads
When your ads, messaging, and website all work together, Google Ads become a consistent tool for bringing in the right enquiries
What’s Included in Your Google Ads Setup
We manage everything from start to finish:
1. Campaign Strategy and Setup
Built around your goals, target market, and project focus.
2. Keyword Research and Targeting
Ensuring your ads appear where your best clients are searching
3. Ad Copywriting and Landing Page Alignment
Crafting messaging and experiences that resonate with prospective clients
4. Conversion Tracking and Reporting
Providing clear insights on clicks, engagement, and enquiries generated
Every setup is custom-built for your business and never off-the-shelf, so you attract the clients you want and get the most from your advertising
Ongoing Optimisation for Maximum Impact
Google advertising is not set-and-forget. We continually monitor performance, test ad variations, refine keywords, and adjust campaigns to improve results over time
Our focus is simple: generate more of the right enquiries efficiently. We provide clear reporting on engagement and enquiry activity so you can see how your advertising is helping grow your business
The Outcome: More High-Quality Leads
With Google Ads managed by The Arrow Agency, you will:
Attract clients who are a perfect fit for your ideal projects
Engage prospects at every stage of their journey
Reduce wasted spend on irrelevant searches
Build a consistent flow of genuine enquiries
No guesswork, no wasted budget, just a practical and structured approach to growing your building business
Ready to Grow with Google Advertising?
If you are ready to attract better projects and grow your building business with confidence, it is time to put Google advertising to work for you
Book a discovery call with The Arrow Agency today and take the first step toward a smarter, more profitable marketing system