Our Process:
The Proven Marketing System for Builder Growth
/ our process
A Marketing System For Builders
At The Arrow Agency, we’ve built a well-established marketing system for builders that removes the guesswork from growth.
It’s how we help construction companies, renovation specialists, and home builders generate consistent, high-quality leads – and turn them into profitable projects with certainty.
Our process has been designed specifically for the construction industry and refined through years of working exclusively with builders across Australia. Every stage connects strategy, marketing, and sales systems to give you complete control over your pipeline.
What sets us apart?
Our established marketing system for builders that removes the
guesswork and gives you full control over your growth.
1. Strategy Workshop & Onboarding
Every successful campaign starts with strategy.
We begin with a deep dive into your business, goals, and ideal clients to build a clear marketing roadmap for sustainable growth.
Whether you’re a custom home builder in Brisbane, a renovation builder in Melbourne, or a construction company in Sydney, this session defines your positioning, offer, and messaging - the foundation for every decision that follows.
2. Build Your Digital Presence
Before generating leads, we ensure your digital foundation is solid.
Our team optimises your Google Business Profile, audits your website and sets up your ad accounts to ensure you’re visible where your ideal clients are searching.
This is where your brand begins to stand out - through credibility, consistent communication, and an online presence that positions you as the builder of choice.
3. Generate High-Quality Leads
Once your digital presence is aligned, we launch targeted digital marketing campaigns for builders across Facebook, Instagram, and Google.
These campaigns use data-driven insights and industry-specific messaging to attract the right clients - not just more clicks.
As a specialised construction marketing agency, we understand how to speak to homeowners and investors in a way that builds trust and drives enquiry.
4. Automate & Streamline Follow-Ups
Lead generation is only the beginning.
We integrate your marketing system with a powerful CRM system for builders - complete with automations, instant follow-ups, and AI-driven lead qualification.
This ensures no opportunity slips through the cracks and that you or your sales team spends time on the right leads - not time-wasters or price checkers.
5. Track, Optimise & Scale
Marketing without measurement is just noise.
We continuously track campaign data, conversion rates, and ROI to refine and scale what works.
Through ongoing optimisation and transparent reporting, we help you move from unpredictable results to consistent, profitable growth with certainty.
Growth Without Guesswork
Our process combines strategic planning, powerful digital marketing, and automated systems – giving builders the clarity, confidence, and control to grow with certainty.
If you’re ready to build a pipeline of quality opportunities and become the builder of choice in your area, book a discovery call today.