Case Study
QLD Garden Expo: Media Buy
The Business:
The QLD Garden Expo is a long standing ‘must see’ annual gardening event for green thumbs and novice gardeners alike.
The Problem:
With a busy internal event management and marketing team the QLD garden Expo partnered with The Arrow Agency to assist in their awareness level marketing via multiple traditional media platforms. Dealing with many media outlets and ‘sales’ reps was time consuming for the Expo team and they felt they were not getting offered a solution in the best interest of their needs and objectives.
Our Solution:
When buying media The Arrow Agency take a non bias approach to their planning. We worked with The QLD garden expo to fully understand their campaign objectives, briefed out to multiple media outlets, negotiated the best deals and came back to QGE with a full media plan that best aligned with their objectives and was of the best possible value. We work to make everything as easy as possible for the client and built trust to ensure QGE is comfortable in knowing that their media buy is taken care of.
The Results:
QLD Garden Expo was happy with the level of service they received and the outcome of the campaign. The campaign delivery was reported on fully and they continue to use The Arrow Agency each year.